J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Try the Morning Bell and get the days most important news and commentary from a team committed to the truth in formats that respect your timeand your intelligence. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. A transition guide for employees that are going through gender reassignment, including helpful tips on how to seek HR support, how to access health benefits, etc. The Biden Classified Documents Fiasco: What Do We Know So Far? Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. Read this blog post to get seven simple segmentation ideas you can try today. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. June 7, 2021. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. / And its also a big opportunity for brands. Why is June Pride Month? If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. But this can render consumers ambivalent toward once-powerful messages. Now The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. Youre an a**hole. Morgan Freeman, We should indeed keep calm in the face of difference, and live our lives in a state of inclusion and wonder at the diversity of humanity. George Takei, Love and compassion are necessities, not luxuries. Proven strategies and plays that actually help you do your job. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. You dont know with whom youre going to fall in love. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. Why? Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. The Daily Signal depends on the support of readers like you. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech Its a time of celebration, reflection, and progress. It just makes sense. Pega marked Pride Month this year with several initiatives, including a series of fireside chats on topics like building community and authentic leadership. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. According to Urban Dictionary, rainbow-washing is the act of using or adding rainbow colors and/or imagery to advertisements, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ+ equality (and earn consumer credibility) with a minimum of effort or pragmatic result.. Never allow yourself to be made a victim. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. This cookie is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the website upon enquiry. Bath & Body Works shows us how its done here: Sure, $1 million is a drop in the ocean for a company that achieved net sales of $6.4 billion in 2020, but its still an impressive-sounding amount. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. Companies must create inclusive environments for their employees in order to ensure theyre happy, feel safe, and are able to work to the best of their abilities. The best part? Instead, include individuals who identify as LGBTQ+ in your campaigns as a way to normalize these communities and give them a voice. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. / The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. This cookie is set by GDPR Cookie Consent plugin. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. WebPride Month means something different to everyone. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. With in-person events still limited, companies got creative for their Pride celebrations again this year. CX Confessions, the definitive podcast for digital CX leaders, Guides, tipsheets, ebooks, on-demand webinars, & more, Integrations to connect with your customers, wherever they are, Technical overviews and links to developer documentation, Join us for live webinars and other events, like Khoros Engage, Insights, tips, news, and more from our team to yours, Case studies with successful customers to see how they did it, Connect with 70K+ customer engagement professionals, A customer experience podcast with Khoros Customers, Check out our social content and follow us on every major platform, 20+ years experience, built from Spredfast and Lithium, Data integrations for better customer experience, Were hiring come build the future of customer experience. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. Request a demo with our Strategic Services team to see how Khoros can help. And how exactly did they elevate these stories, you ask? When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). We also use third-party cookies that help us analyze and understand how you use this website. Content Expert at teambuilding.com. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. So it should be applauded for not shying away from specificity here. Theres a lot wrong with the world you live in. Chris Colfer, My silences had not protected me. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. That it wont end the second Pride Month draws to a close. It must be said that these arent perfect responses. Propel revenue growth while spending less time designing and managing emails. (Photo: Justin Sullivan/Getty Images), Douglas Blair Share. How many of these companies work to implement real change for the LGBTQ+ community? Want to view our regional site for Australia? But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. These cookies track visitors across websites and collect information to provide customized ads. #StopAsianHate is a LGBTQ issue. Carmaker BMW changed its account logos on Twitter to a rainbow version for its American, British, and Mexican subsidiaries but neglected to change the Middle East accounts logo. Below is an image shared by Nike of their employees participating in Pride celebrations. Todays LQBTQ+ consumers and their allies want brands to walk the walk if they want to capitalize on Pride for their business. brands during // after pride pic.twitter.com/qQ6DtSAznW. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. As companies like Uber shamelessly push drag queens onto people who just want a ride home, its nice to hear that some businesses are at least trying to keep the pride stuff to themselves. What does this tell us about how to approach Pride Month marketing? Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. What are my motivations? This kind of year-round community-building is far more important than any social content you can push out. This Pride Month, it has never been more important to show up for LGBTQ people, specifically the trans community, which continues to be disproportionately impacted by discrimination, violence, and inequality. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. I understand and agree to the Khoros Privacy Notice and Terms of Use. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. These laws are cruel, unnecessary, and rooted in blatant discrimination. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. Increase satisfaction and improve product adoption with complimentary training. Irreversible Damage: The Transgender Craze Seducing Our Daughters and Johnny the Walrus are two books that the group claims are creating a hostile workplace environment for transgender employees., Amazon has given in to the alphabet mob before. Resource group called Gap Gay Employees, Allies, and group chats throughout the Month youre! For their business the first time in the first time in the first time in the companys 37 year.... A lot to say in your campaigns as a way to normalize these communities give. Questions in mind will help you to develop an impactful yet genuine Pride Month are a exception! They have an employee resource group called Gap Gay Employees, Allies, and group throughout. 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Percent of net proceeds, Mavi is making it clear that its not doing this for the money most Pride.
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